What does it mean to be "Fully Functional"?
Nowadays, in order to compete, a website must be able to deliver in a number of different environments. Many of today’s Internet users are connected by a range of devices, from desktopsLaptops, Smartphone to Tablets . Studies have shown about 70% of "Task Completion" happens within an hour on mobile sites. This means people are browsing with some serious intent. They are looking to do something, buy something or go somewhere. These are opportunities just waiting to be had. How will you be sure your site is able to respond?
Can You See Me Now?
Different devices offer the different resolutions and screen sizes that will display your site in different, and sometimes very odd ways. This kind of goes back to "Eye Catching Content". A site needs to be able to present well on all the potential devices used. If the user is looking for "Task Completion" within the hour, the site must be fully functional on these devices. If your product or service is not conveyed clearly, they will simply leave, continuing to look for the site that will provide what it is they are looking for.
What is the Solution?
Responsive Design is the most popular solution out there right now. It adds a flexibility to your site that will allow for your site pages to be repositioned in a way that will fit and flow on device displays of different sizes. Responsive design allows for continuity of your site across different devices. Your site basically looks the way it does whether it’s on a computer, on a Smartphone or a Tablet. It's like magic without the waive of a wand. While this may not be the best solution for all sites, it is a good place to start. Some other solutions are to create a site for mobile users; this actually works best for sites that offer a catalog of items for sale, like clothing or auto parts. We can create for you a fully functional site, designing it the best way to meet your mobile goals.