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Logo and Packaging Design

A logo should not only look good, it should deliver a brand message that connects to your clients.

Logos Around Us

There are so many logos around us that we sometimes fail to consciously acknowledge them. We read and recognize logos, and react and respond to them as we would a Stop sign as we drive down the road. We are not reading the word stop as much as we are reacting to the image. A great logo design will connect the client to a company's products or services with the desired reaction. Companies understand this, and put all that their company stands for, behind that logo. When the thought and design is poured into a logo, it is a challenge for all involved to convey just what the company offers and stands for in one graphic design that is their logo.

Stand Out

There are so many logos around us that we sometimes fail to consciously acknowledge them. We read and recognize logos, and react and respond to them as we would a Stop sign as we drive down the road. We are not reading the word stop as much as we are reacting to the image. A great logo design will connect the client to a company's products or services with the desired reaction. Companies understand this, and put all that their company stands for, behind that logo. When the thought and design is poured into a logo, it is a challenge for all involved to convey just what the company offers and stands for in one graphic design that is their logo.

Logo Design

Example of Logos

When designing a logo, we don't just want it to look nice, more importantly we want it to deliver a brand message. Most logo designs are done for new companies, products or services. With and image burst the logo needs to deliver the company message. We are able to do this well by researching the client and its targets, understanding just what is the message, along with the image and/or brand reputation we are looking to maintain or create.

Be Versatile

While there are many different ways you can go with logo creation, it is most important to remember how this logo will be used. Once finalized, we must be sure that all the aspects mentioned above are included, that the message is clear, and that the design is one that will best represent the brand over the long haul. The logo should be versatile in a way that when applied in print or web there isn't a loss of any part of the message. The last thing you want to do, especially for newer companies, is to have to change the design of your logo. Remember as we said earlier, a great logo design will connect a customer to the company. You do not want to disconnect potential and existing customers with a total redo of your logo design.

Packaging With Your Logo

Packaging goes right along with your logo. Actually, it is an extension of the logo, framing the logo on the landscape of your product. All too often the packaging design can go too far and overcome the logo, which is the company identifier. When we design packaging, there must be a prioritized list of targets. We design to hit those targets in order. Taking into consideration many factors like the type of product, the atmosphere we are marketing within, and the target audience/customer. When laying out the design, it is most important to be able to move along the different media points without losing any of the conveying messages that went into the design of the logo. A great example of this is some of the marketing campaigns by Red Bull.

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We Create Logos

At Tufel Media Digital Marketing, we understand and believe these logo design philosophies from the heart. This is why when we create your logo, we put all the dreams and desires, cautions and considerations, and all the thought of what it takes to make a brand all it can be into every logo we create. Let us create and design your next logo project.

Get more information. Call Us Today (305) 306-7677
or email at info@tufelmedia.com